Who Is Alyssa Cuban? Meet Mark Cuban’s Middle Daughter

Many people know Mark Cuban from Shark Tank and the Dallas Mavericks. Fewer people know much about his children. One name that comes up often in search results is Alyssa Cuban, his middle daughter.
Alyssa has grown up near the spotlight, but she has chosen to live a mostly private life. That is why you will find only a small amount of real, confirmed information about her. In this article, we share what is known from reliable reporting, and we are honest about what is not known.
Quick Bio of Alyssa Cuban
| Detail | Information |
|---|---|
| Full name | Alyssa Cuban |
| Known as | Mark Cuban’s middle daughter |
| Birth year | 2006 |
| Age | About 19 or 20 (in 2026) |
| Birth order | Second of three children |
| Father | Mark Cuban, businessman and TV personality |
| Mother | Tiffany Stewart |
| Siblings | Alexis Sofia Cuban (older sister), Jake Cuban (younger brother) |
| Family home base | Dallas, Texas |
| Social media | Instagram account was private, according to People magazine in 2023 |
| Exact birth date | Not confirmed by reliable sources |
| College or career | Not publicly confirmed |
Who Is Alyssa Cuban?
Alyssa Cuban is the second child of Mark Cuban and his wife, Tiffany Stewart. She was born in 2006, which puts her between her older sister Alexis (born 2003) and her younger brother Jake (born 2010).
She is not a public figure in the usual sense. She does not have a career in entertainment that has been confirmed, and she does not run a public social media account. Most of what people know about her comes from photos at public events and from things her father has said in interviews.
Early Life and Family Background
Alyssa’s parents, Mark Cuban and Tiffany Stewart, got married on September 21, 2002, in a small ceremony in Barbados. Their first child, Alexis, was born a year later. Alyssa came in 2006, and Jake arrived in 2010.
The family has long been based in the Dallas, Texas area. Mark has said many times that his family comes first, even with his busy work life.
A small story from 2007 shows how close the family was when the children were young. Mark was competing on Dancing with the Stars that year, and he brought his two daughters to rehearsals. He wrote on his blog that Alexis and Alyssa danced, twirled, and ran around while he practiced. He also said his kids “definitely keep me young.”
Her Famous Father, Mark Cuban
To understand the world Alyssa grew up in, it helps to know a little about her father.
Mark Cuban is a well-known American entrepreneur. He became famous as an investor on the TV show Shark Tank, where business owners pitch their ideas. He is also known for owning the Dallas Mavericks basketball team. In 2023, he sold a majority share of the team, but he stayed on as a minority owner. He also started Cost Plus Drugs, a company that aims to lower the price of prescription medicine.
In November 2023, Mark announced that he would leave Shark Tank after its 16th season. Before filming his last episode, he told People magazine that he was most excited about taking vacations with his kids. He said his children were teenagers and he wanted to spend more time with them.
Her Brother and Sister
Alyssa’s siblings are a big part of her story, and they are also the main reason she appears online at all.
Alexis Sofia Cuban is the oldest. She was born in 2003 and graduated from The Hockaday School in Dallas in 2022. According to People, she went on to college and has done internships, including one at her father’s company Cost Plus Drugs. Alexis is also active on TikTok, and her family members often appear in her videos.
Jake Cuban is the youngest. He was born in 2010. Mark has described Jake as a “little me” because of his love for business. In one story, Mark said Jake was buying candy and selling it at school. Jake even asked if the cost of a delivery service counted as the cost of his goods sold. Mark said he was very proud of that moment.
Alyssa in Public Life
Alyssa has been seen at a few public events, mostly with her father.
- 2017 American Music Awards: Alyssa went to the show in Los Angeles with Mark. Photos from the night show her shaking hands with actor Jamie Foxx.
- 2020 NBA All-Star Game: She attended the game in Chicago with her father, her sister Alexis, and her brother Jake.
- Family videos: Alyssa has shown up in videos on her father’s and sister’s social media pages. In May 2020, Mark shared a TikTok in which both of his daughters tried to teach him some new dance moves.
Other than these moments, she keeps a low profile. People magazine noted in 2023 that her Instagram account was private.
What Mark Cuban Says About Her
One of the few direct comments about Alyssa came in July 2023. Mark was a guest on the show Hart to Heart with comedian Kevin Hart. He talked about his three kids and what he hopes for them.
He described Alyssa, who was 16 at the time, as the artist of the family. He said his oldest daughter had the whole world in front of her, and that his son was always hustling. Then he said the main thing he wants for all three of them is to be healthy and happy.
That short comment is the best look we have at her personality. It suggests she is creative, and that her father sees her that way. Beyond this, anything more specific about her hobbies or talents should be treated with care.
Growing Up in the Cuban Family
Even though the family is very wealthy, Mark has said he wants his children to understand the value of work. He has shared a few examples over the years.
On the Today show in November 2022, he said that if his kids want something, they have to do something to earn it. He explained that this does not always mean getting a job. It could mean reading a book or running errands for the family.
In 2017, he also talked about limiting screen time. He said he once paid his son $150 to stay away from certain videos for two months. He also allowed the kids to earn extra viewing time by doing math problems.
In 2014, Mark spoke at the South by Southwest festival. He said the thing he pays attention to most is how his kids treat other people. He wants them to be themselves and to treat their peers with respect.
These stories are mostly about the family as a whole, but they give a good idea of the way Alyssa was raised.

Education and Career: What Is Confirmed?
This is the part where many websites get confusing, so it is worth being clear.
Reliable sources do not name Alyssa’s college, her major, or any job. Mark said in July 2023 that his oldest daughter was a college freshman, but he did not say that about Alyssa at that time.
You may find websites that say Alyssa goes to a certain university, plays a certain sport, or has a certain birthday. Some of these pages disagree with each other. One site says she attends one school, while another says she attends a different one. A few sites even give her a birth date that does not match anything from major news outlets.
Because these claims do not come from reliable reporting or from the family, it is better not to trust them. When Alyssa or her family decide to share more, that will be the time to update the story.
Why She Keeps a Private Life
Alyssa did not choose her father’s fame. Many children of well-known people try to keep their school, friends, and daily life away from the public eye, and that seems to be her choice too.
A private life also fits what we know about the family. Mark has said he wants his kids to build their own paths. Her sister Alexis shares more online, but Alyssa has mostly stayed out of the public feed.
If you are writing or reading about someone like Alyssa, it is a good idea to respect that boundary. She is a young adult, not a celebrity who has asked for attention.
Final Thoughts
Alyssa Cuban is the middle child of Mark Cuban and Tiffany Stewart. She was born in 2006, grew up in a busy and famous family, and has appeared at a few public events with her father. Mark describes her as the artist of the family, and he says he wants all his children to be healthy and happy.
Beyond that, there is not much confirmed public information. Her college, career plans, and personal interests have not been shared by reliable sources. For now, that is the honest and complete picture.
Frequently Asked Questions
Who is Alyssa Cuban?
Alyssa Cuban is the second child of businessman Mark Cuban and his wife, Tiffany Stewart. She was born in 2006 and has an older sister, Alexis, and a younger brother, Jake.
How old is Alyssa Cuban?
She was born in 2006, so she is about 19 or 20 years old in 2026. Her exact birth date has not been confirmed by reliable sources.
Does Alyssa Cuban have social media?
According to People magazine in 2023, her Instagram account was private. She has appeared in videos posted by her father and her sister, but she does not seem to run a public account.
Where does Alyssa Cuban go to college?
Her college has not been confirmed by reliable sources. Some websites make claims about it, but they do not agree with each other, so it is best not to rely on them.
What does Mark Cuban say about Alyssa?
In 2023, Mark called Alyssa the artist of the family. He also said he mainly wants his children to be healthy and happy.
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